About
Joe Hickman
Founder, Brandure.
Joe Hickman is the founder of Brandure, a Dubai agency focused on answer engine optimisation: how businesses get named in ChatGPT, Gemini, Perplexity and Google’s AI Overviews.
He is also a Client Partner at Snapchat MENA and has a background in paid social across Meta, Google, TikTok and LinkedIn.
Brandure publishes its own measurement rather than citing other people’s.The research index carries the questions asked, the market, the engines and the run count behind every figure.